Does your blog structure and design attract and hold on to readers?
Posted by pelf in Blogging Challenges & TipsAs a blogger, one of the thoughts that is always playing at the back of my head is whether the structure and design of my blog represents me or my intent. I am constantly changing and rearranging and developing and improving my blog content and layout in order attract and hold on to readers.
The famous phrase, “content is king” is no doubt true to some extent but there are people who judge a blog by its outlook. I recently wrote 4 reasons why I unsubscribe from a blog and though I do not “discriminate” your blog by the way it looks, it is important to have a clean theme (not cluttered with ads that I am forced to sieve through them to get to the content). Lorelle, in her book and guest blogging stint at Problogger, describes the several first impressions that your blog makes as it struggles to attract and hold on to readers.
But apart from looking pretty and nice and dandy and all things sweet, you should also consider the usability, readability and accessibility of your blog, e.g.:
- Non-interference. Can your readers click through your content without distracting pop-ups, blinking objects or other things that get in the way?
- How many clicks? Anything that requires more than 3 clicks will make your readers click away.
- Think text, not pictures. Add images and multimedia as accessories to your blog content, not replacements.
- Posts linked together. Do you have a “Previous” and “Next” post links on every post?
- Home: If your readers get confused, can they easily return “home”?
- Choose a commonly available web font, a font size that is easy to read, and use font size and colour changes sparingly.
- Write short paragraphs instead of long chunks of unbroken text.
- Make sure your blog meets the web standards and pass a range of validation tests in accordance with the W3.org web standards.
- Allow access to the disabled, blind or visually-impaired.
- All images should be labeled with the ALT attribute to describe the image.
- All links should be labeled with the TITLE attribute to describe the link destination.
I have no idea what validations are and even if there are errors on my blog, I’d have no idea how to fix them. Now I understand why there are so many web consultants emerging like mushrooms after the rain
They are the people who take care of the messy validation codes for you so that you could channel all your energy into building your blog PR and analyzing your statistics, heheehhe
Lorelle also mentions in her book that an ideal blog design is one that:
- loads in less than 10 seconds.
- never requires scrolling left or right or resizing the window.
- limits up and down scrolling.
- contains easy-to-find navigation.
- features design elements in common and familiar locations.
Does my blog load in less than 10 seconds? I understand that my sidebars load before my main content, which is “wrong” on many levels — or so I was told — but I have no idea what to do to them, so I shall leave them as they are at the moment
And, do you find yourself scrolling too much when accessing my blog? Is it easy to navigate your way around, or is it too cluttered with unnecessary stuff?
Excerpt taken from Lorelle VanFossen’s recently published book, Blogging Tips: What bloggers won’t tell you about blogging. Have you ordered your copy yet?
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