I have long read about the importance of having a 404 page on my blog but I have never taken any action to sit down and code it. If you don’t already know it, a customized ERROR 404 – PAGE NOT FOUND page is important and it gives visitors who have clicked on a broken link some options on what to do next.

You may suggest that they search for whatever they were looking for earlier by providing a search form. Or if that fails, you may suggest that they contact you via the contact form or your email address so that you could help them find it. You may also provide a sitemap if you have one.

Besides helping your visitors look for whatever missing pages that brought them to the 404 page, you may also highlight some of your best posts, or highlight some of your most popular posts, or take the opportunity to inform them of your other blogs/sites/forums.

Finally, you could take the opportunity to promote your RSS feeds. Your visitors might not subscribe to you since they can’t find whatever they were looking for, but there is still a small chance that they might.

Check out my Error 404 page and if you haven’t customized yours, what are you waiting for?! :)

P/S: This is still my favourite 404 page!