One of the topics currently being discussed at the Authority Blogger forum is the use of reciprocal links (also known as blogrolls) to grow one’s blog. One of the forum members asked:

What is everyone doing with their blogroll? I can understand why you’d want to link to your favourite ultra-popular blogs, like Seth Godin or Darren Rowse… But, do Seth and Darren really need more publicity? Why not link to your fellow blogger who you enjoy reading but who “needs” the publicity a bit more than Seth? Wouldn’t it be better to use your blogroll to mutually grow each other’s blogs?

I do have a blogroll page, which consists of 2 active blogrolls, in case you haven’t noticed it. One of the blogrolls is a personal favourite, give or take, because I don’t update it as much as I should. I mean, we do have new favourites, right? And we drop our favourites when they no longer are our favourites, no? :D

I blogroll my favourite blogs because they’re my favourite blogs, regardless of whether I get linked back in return. It is my way of telling my blogger friends that I enjoy reading their blogs, though I should also mention that the list isn’t exhaustive :D Moreover, with RSS feeds and feedreaders (e.g. Bloglines), I no longer have to rely on my blogrolls for updated blogs.

So what’s your take on this? Do you have a blogroll on your blog? How often do you use it?