pelf-ism is contagious

OK, let’s get this straight. My Bloglines tells me that I have 12 subscribers, but my Feedburner says otherwise. In fact, there was once Feedburner told me that I had, what, 84 readers? I thought that was pretty inaccurate because the number of people who leave me a comment here on my blog rarely amount to 10, hahhah..

I have an explanation for that, I think.. Perhaps some of my readers have not been exposed to feed readers because I’ve never blogged about them? Or perhaps a lot of my readers visit my blog in their office hence it’s not convenient to leave “any trails” in case their bosses spy on them? Or perhaps my readers are all busy people on-the-go who do not have time time to check whether there’s any updated content in my blog (because there are times I that I don’t blog for a day or two)?

So what have I found?

Zookoda is an email marketing application designed specifically for bloggers. It is a a tool that can act as a reminder to your readers in form of a blog email. It enables you to send a daily, weekly or monthly summary of your latest blog posts directly into your readers’ inbox. Yea, for FREE. It isn’t meant to replace RSS feeds and feed readers, but merely providing an alternative to people who are too busy to read blogs via a feed reader. Isn’t this brilliant?

Zookoda? Do I get to see animals?

No, you don’t. But there is a whole list of other things that you can do, for example:

• promote your blog by keeping your blog readers informed in the form of an email newsletter (and yes, you have complete control over all your email marketing;
• build a visitor base either by uploading email addresses into custom mailing lists or by creating dynamic blog subscription forms;
• manage email newsletter subscribers;
• enhance your blog with custom newsletter subscription forms;
• design eye-catching newsletters to match your blog design;
• schedule recurring broadcasts for each day, week or month. You can also promote your blog by sending one-off promotional emails (I’m going to try this function in a while);
• view real-time open, bounce, click and unsubscribe reports (aren’t we all obsessed with our blog stats?!); and
• access mobile users by emailing blog content in text format (ooo la la).

Perhaps I should run a little test to see whether the number of readers who leave a comment increases after using Zookoda *winks*

Addendum: Before you can send an email announcing your newest blog posts, your “sender details” must be verified by Zookoda as part of their anti-spam commitment.