I gather that there are a lot of opinion on this from the PayPerPost forum. According to a forum thread, 88% of posties do not delete their paid posts after 30 days.

There are a few options as to what you can do to your expired sponsored posts. You may:

  1. leave them as they are. Some posties do not delete their paid posts because they’ve invested a lot of time and thoughts into writing them. Some posties (myself included) do not delete them because to them, these paid posts are part of their blog content, part of what they’d write whether or not those posts were paid. I mean, if you were going to delete those paid posts for ANY reason at all, why did you take it in the first place? Because it paid well? In my opinion, a post that isn’t worth keeping on your site after 30 days, isn’t worth writing in the first place.
  2. move them to a separate page. Plain Jane Mom does this. She copied and pasted all her expired sponsored posts onto a new “Sponsored” page marked with “nofollow” and “no index” for search engines, because to her, “paid posts were 30 days of premium advertising on my site.”
  3. delete them as soon as they reach 30 days old. Posties who delete their paid posts believe that advertisers paid for a 30-day session exposure on the posties’ blogs. For example, according to Carol, the time, thought, and creativity she puts into each paid post is commensurate with how much she was paid for it and that she views it as a contract. Some posties, on the other hand, delete their paid posts because they do not want to be associated with the paid content after 30 days. And some posties delete expired paid posts because “the advertisers banned them”.

Now, back to the question, what do you do with your expired paid posts? And WHY?

And if you don’t write sponsored posts, what do you think? Should the expired sponsored posts be deleted or left alone? Why?

* No la, this ISN’T a sponsored post la.