Feb
06

If you haven’t heard of Search Engine Optimization, it’s time to spend more “quality” time on the internet. Especially so if you’d like to increase your page ranking and all. I never bothered to find out what SEO was all about a month ago, but when I started reading up about it, I find it quite easily digestible. And it helps (a lot) if you’re able to hunt down sites that provide rocket-science-explanations in simple easy-to-understand English :)

So far, I’ve learned that the best way is to increase link popularity on your site is to understand the algorithm of Google. I have also read that Google’s algorithm is very complex, but I found a site that explained the “logic” behind it in laymen’s terms.

According to USWeb, there are many ways to increase link popularity and the main methods that most people explore are press release distribution, purchasing links from link brokers, trading links with other websites (reciprocal linking) and link baiting.

Press release distribution is the most effective way to increase link popularity but it is also the most difficult because the content of your release needs to be interesting enough for publications to want to write about it. Purchasing links from link brokers is easy and cost effective but you usually don’t receive the best quality of links. Reciprocal linking was once the best method to increase link popularity but now it provides very little value unless you aren’t trading links with the same websites and you only receive one-way links. Link baiting is also a very effective way to increase link popularity but is also extremely difficult to accomplish.

- USWeb

And, no cookies for guessing this correctly, the best way to increase link popularity is through blogs because blogs naturally are filled with valuable content that the search engines crave and they also naturally link to other websites they talk about within their posts. But receiving one link from one blog won’t do much to increase your ranking within Google for a certain keyword because you need links from hundreds or even thousands of blogs with the same concept before you will be able to see significant improvements in your rankings. And the best part is that this works for any keyword phrase you might be targeting but the more popular the phrase is the more links from different blogs you will need.

Now, these information aren’t too difficult to digest, are they?


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  1. Relax

    from my experience I find blogsome bloggers benefit most from Google ranking
    …without much effort actually ^_^

    pelf: And I wonder why is that so..?